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A bold new identity for the transformation experts, with a rebrand that embodies a first-class outlook and global strength

25th March 2022

A bold new identity for the transformation experts, with a rebrand that embodies a first-class outlook and global strength

Global fit out and construction firm undergoes a dynamic rebrand to reflect their commitment to quality craftsmanship and the client experience.

With a different approach to fit out and construction from the outset, 8build has always carved its own path within the construction industry. Known for the ability to make clients appreciate the process as much as the destination when it comes to the creation of newly developed spaces, the business has always benefited from being grounded by eight directors with a shared vision and strong ethics.

In the seventeen years since its inception, the company has completed an array of award-winning projects spanning 500 sq ft to 400,000 sq ft, and built a talented team of more than 200 in the UK and Asia. From the highly-crafted refurbishments of iconic locations such as the Royal Albert Hall and Victoria Palace Theatre, through to its involvement in the £500m expansion of London City Airport, 8build continues to create spaces that bring exceptional results.

As its reputation for delivering unrivalled quality and service grew, so did its offering. The company’s expansion into the Asian market has cemented its position as a firm that is setting international standards within fit out and construction. However, to match this trajectory of organisational growth, the 8build team required a complete refresh of the company’s brand identity; one that better reflected its strength, values and ambitions.

To support this journey of transformation, 8build sought the help of UnitedUs – a strategic branding agency based in Brighton, whose clients include LEGO, Aon and London Irish. The result of this successful partnership is a bold new visual identity with a clean, crafted and considered form, created from a palette of red, white and black. Paired with refocussed brand language, this brand update underscores 8build’s international status, extensive capabilities and first-class outlook when it comes to service and quality.

With its affiliation to the infinity symbol, and as a lucky symbol in parts of 8build’s Asian market, the number eight has been used by UnitedUs as a visual representation of continual evolution and considered restraint. The implementation of the ‘8’ symbol by UnitedUs also gives 8build a visual landmark and tool that it can use for hyper-personalisation – whether it’s mirroring the fonts of the companies 8build works with, or providing fluidity and freedom to create assets that are as unique as the projects it delivers.

Promisingly, the result of this creative process between 8build and UnitedUs has already produced success, with the newly created brand identity already scooping its first international award. United by their abilities as transformation experts, this strong partnership has created powerful results that highlight the value and influence of a strong brand proposition.


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